Customer loyalty & KPIs

Track customer loyalty with NPS

Continuously monitor Net Promoter Score across your customer journey and turn NPS into a shared KPI your team can align on.

Setup: Easy Time to value: Minutes Included in: Free, Starter, Pro
Start for free View pricing
Start with the Free plan. No credit card required.
Track customer loyalty with NPS

What you achieve

Use NPS as a reliable signal for loyalty and retention — not a one-off survey.

A clear baseline
Establish a starting point for loyalty and track progress consistently.
Trends over time
See whether loyalty improves or declines — and when it changes.
Early warning
Detect drops early and prevent churn before it becomes visible in revenue.
Team alignment
Make NPS a shared KPI across CX, Product and Management.
Common KPIs
NPS Promoter/Detractor share Response rate Trend delta by period

How it works

A simple loop: collect, calculate, track and act.

  1. Create a feedback campaign
    Set up an NPS survey and choose where you want to collect feedback.
  2. Embed or share the form
    Use hosted links, widgets or QR codes — whatever fits your journey.
  3. Monitor results over time
    HeyScore calculates NPS automatically and visualizes changes.
  4. Act on changes
    Use trends and alerts to react when loyalty moves in the wrong direction.
Used features
Feedback collection Hosted forms QR codes NPS tracking Dashboards & trends

Examples

Common ways teams use NPS tracking in practice.

Post-purchase check-in
Collect NPS after delivery to validate the end-to-end experience.
Support interaction feedback
Measure loyalty after support cases and spot recurring friction.
Quarterly leadership KPI
Use NPS trend as a management metric — with less manual reporting.

Setup

You can start with a hosted link in minutes. Widgets require adding a small snippet.

Fastest option: hosted link
Create a survey and share the link via email, chat or your website.
Website widget (optional)
Copy & paste the widget snippet into your shop/website template.
QR code (optional)
Generate a QR code for print materials or in-store touchpoints.
You don’t need a developer for the hosted-link setup. For widgets, someone who can edit the website template is helpful.
Start tracking loyalty today
Create your first NPS survey and see results in one central dashboard.
Start for free View pricing

Use case FAQs

Yes. You can track NPS in the Free plan and upgrade later when you need more volume or advanced workflows.

Yes — depending on your plan limits. Many teams start with one feedback campaign and expand to multiple touchpoints.

Yes. Trend and comparison views help you understand deltas between two periods.